Going Deeper Is the Key
When we analyse your social media presence, we go to the deepest level of qualitative market research - the Netnographic research.
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Our team is proud to deliver the Nethnography among our services - a type of manual research, performed for marketing purposes, that focuses on social circles and cultural dynamics. It is done in the digital space and takes time, a lot of competence and effort.
To perform the research we focus on specific social platforms and sub-level context spaces - groups, communities, pages, groups of posts, forums and tags, themes, formats, tribes.
The goal is to learn
* What people tell and express about your product or service
* How they tend to share perspectives
* How they get affected by the group opinions
* What they say about a topic, product, service, material, idea, competitor idea and with what level of affection
* What they do or do not recommend
* Are there any newcomers - is the group openly accepting new people or the newcomers feel uncomfortable in it
* Is it a marginal group and what is its cultural affiliation
* How the members feel and express about the group/theme/page/forum
The most important aspect about Nethnography is that the research is performed in natural environment, where people communicate freely and there is a lot (!) of context.
Results from such explorations often bring light on subjects which either nobody thought of or they were not seriously considered but in fact have an important effect.
Nethnographic researchers are people with backgrounds in Psychology, Social Sciences, Behavioural Economics fields.
They dive into the environment and context of the research and use their human abilities and knowledge to come up with conclusions.
A single researcher handle multiple places in the digital space, but depending on the size of the topic there can be more than one researchers.
This is where we understand and see in real time how individuals from different society levels and places interact and give us, more often than not, golden pieces of information that will point us what to research/analyse/focus on next.
Our research and analysis efforts help us see:
👉 Emerging needs
👉 Upcoming waves of complaints
👉 Dying desires and tendencies
This where we see what your customers do not tell you.
👉 How does that work for your business:
You receive organic, real-time information about what your clients
Want
See
Hate
Love
About your product
About your service
About your competitor
👉 How does that work for us
We get more context and competence in performing the research over time.
We get familiar with cultures, geographical regions, generational tendencies and changes.
The acquired knowledge and insights allow us to laser focus your brand strategy, product or service brand performance evaluation, so your future does not depend on:
"In the last 10 months we saw increase of 'X', so we can do 'Y'",
but rather on:
"Our customers are doing this NOW".
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Your tomorrow depends on today.
Do not let retrospective research results slow you down in current dynamic environment.